5 Attorney Marketing Strategies to Promote Your Website

 

These days, if you do not have a strong presence online, you risk losing market share to your competitors.

Luckily, there are a few key attorney marketing strategies that you can use to boost your online presence and connect with potential clients.

Read on to learn how to grow your business.

The Attorney Marketing Strategies You Need to Know About
Whether you’re a criminal attorney or a ticket lawyer, online marketing is now a must.

If you’re used to advertising in print, these strategies may seem daunting. But there is a reason why some of the biggest brands in the world have made digital marketing the center of their advertising plan.

After all, your potential clients are most likely to find you online. You need to have a professional web presence that makes them want to learn more about your firm.

1. Create Content

Content is anything your clients read or interact with. This includes your:

Blog
Website
Newsletters
Infographics
Videos
Case studies
If you’re new to digital marketing, do not be overwhelmed. Simply start with a blog. Commit to publishing a new post at least once a week.

What should you blog about?

Your content needs to speak to your clients prospects and clients are dealing with. Consider the most common problems they’re facing.

Many business owners focus on themselves, writing blog posts about how great their business is. Instead, your posts should try to solve problems for your readers. That way, you can build your trustworthiness and respect in their eyes.

Once you’re established as an authority, it’s easy to grow your readership.

2. SEO

SEO can seem overwhelming, but it’s one of the best attorney marketing strategies around.

While creating great content is important, it alone is not enough. There are a number of SEO strategies you can use to get more eyes on your website.

Make a list of the keywords you want to rank for. Every time you create content, be sure to include those keywords in as many places as possible. Yes, even in image file names, meta descriptions, and article titles.

3. Digital Advertising

This is sometimes known as PPC or SEM. Basically, it’s paid online ads. You ‘ll use your keywords to create a Google campaign. These campaigns will usually be direct visitors to your landing page. That landing page will have a persuasive call-to-action.

You can also use Facebook advertising to speak directly to your target audience. Even Twitter and LinkedIn allow you to create targeted campaigns based on your tweets and posts.

4. Social Media

Social media is about building relationships and engaging with current and potential clients.

Twitter, LinkedIn, and Facebook are the main channels you should focus on if you’re new to attorney marketing. Commit to post regularly and responding to any new comments or messages. Remember, social media messaging systems are now seen as a part of your customer service.

5. Metrics

Once you start using above attorney marketing strategies, you need to see what’s working and what’s not. Google Analytics can allow you to do this. Here are some things you can look at each month:

Bounce Rate
Acquisition
Channels
Referrals
Average Session Duration
New Visitors
Pageviews
Users
Sessions

5 Ways Everyone Can Improve Their Restaurant Management

They say to work smarter than harder, and the restaurant industry is no exception to this rule.

Sticking to an outdated management process while the competition continues to innovate will only keep you lagging in the long run.

As a manager, you will know that customer experience depends on food and service. Recent studies of Yelp customer reviews even show that customers react to bad restaurant experiences with signs of minor trauma!

No one wants to be responsible for it, so here are five ways to help improve your restaurant management.

Gather customer feedback

Gathering customer feedback is, and will always be the best place to start when you want to improve.

By asking them to fill out a short survey, leave an online review or comment card contents, you can see areas you like and areas that may need improvement.

Remember to remain impartial while reading your feedback-as hard as you can! Some things may be more useful than others, but it’s important not to waste feedback because you do not like them.

Bookkeeping software

Is your obsolete restaurant bookkeeping software holding you back?

Time is money and efficiency is always the key, so you need to look to save time wherever you can.

Newer, more up-to-date software will allow you to manage your inventory, see your menu costs, digitize your invoices and expenses.

You can even send a check to the vendor with just a few clicks, bringing the admin management time properly while maintaining a high level of transparency and efficiency.

Give your team the tools they need

It looks simple but can really make all the difference.

Fully stocked with linens, trays, cutlery, glasses and cushions means your team will have everything they need to do a good job.

Making sure you are properly equipped not only helps the team, it also helps maintain a high level of quality and consistency for the customer.

Poor old linens and unsuitable cutlery will not help your reputation.

Give your team a chance

Even if you are lucky enough to have a team full of loving and enthusiastic people with a natural inclination towards hospitality, incentivisation goes a long way to maintaining a high standard of service.

Set goals based on KPI and customer service targets and reward staff members who hit the markers.

You can even get into the competition to help ignite the fire of participation!

Hold a monthly team meeting

Not just customers who have important business insights to share.

Try holding a team meeting every month or quarter and collect feedback that the entire team has to offer – cooks, kitchen coolies, wait staff, and host.

There may be a process that causes friction across teams or slows down the service, thus bringing this issue into the open and trying out new ways of doing things.

It is important for the staff to feel like they have a voice, so let them talk!

Try applying some of these ideas and see the differences they can bring to your restaurant’s efficiency.

The Halloween tradition to tell your child ahead of time

The Halloween tradition to tell your child ahead of time

Halloween is one of the most expected holidays of the year. Both children and adults are excited to start decorating their homes and gardens according to the latest trends. Halloween is now the reason for partying until sunrise and wandering around in the most frightening costumes on the market, but nobody knows the ins and outs of this problem or how the idea of ​​Halloween comes up. This article is meant to present some of the stories behind Halloween that everyone should know. Children need to understand why they need to dress up on this holiday and that’s the importance of decoration they see around it. The Halloween tradition to tell your child ahead of time
Sculpting the pumpkin, also called jack-o’-lantern comes from the legend of a famous person who modeled wax or other objects to illuminate souls trapped in purgatory. Some objects such as pumpkins have traditionally been used in Ireland and Scotland. The American pumpkin carving tradition has been certified since 1830 and was initially associated with harvest time. The late nineteenth century has brought the meaning of harvest time and New Year to the Halloween holidays. Costumes are the main focal point of this holiday and much can be said about them.

 

This habit is still preserved today, as everyone – both children with western and adult diferens – walks costumed on the street, looking for a house to be cheated or treated. Wearing a costume that portrays a supernatural figure into something popular today but not many people know what they wear costumes for this special and spooky night. In Halloween, ghosts and spirits seem to roam the cities and haunt the people who come their way. To avoid that, people start walking around and leave their homes in frightening costumes so they are unconscious on the street. Even if Halloween is no longer a very religious holiday, people have fun celebrating it and decorating their homes so the atmosphere begins to enter. Adults buy adult disfraces so they can match their children as they roam. Plus, it makes a great theme for family photos so no one can stay away.

Before Halloween, there was Samhain. Samhain is a very religious holiday which suits the holidays of the Day of the Dead. Basically, Samhain has no specific date when it is celebrated but is counted on the 8th full moon after the spring equinox. The Celtic legend says that the barrier between the good world and the evil world (called hell and heaven) has broken out during this time and people can reach the underworld and meet any creature on both sides. Plus, the time should stop for two days and everyone gets trapped between the worlds. The Celtic people think it’s New Year’s Eve. Samhain is the origin of the traditional Halloween apple game, which is also called the swinging apple.

Why HIPAA Compliance Training Must Be Every Year

 

More than 10.5 million records data is lost or stolen every day.

Many violations were unintentional and a result of supervision or lack of training. This violation proved to be very problematic for doctors because HIPAA legislation protects patient information.

Then there is a more common way to reveal patient information by accident. Posting photos from work to social media, for example, may violate HIPAA.

If an employee inadvertently displays patient information, it could mean serious problems for the practice.

The annual HIPAA compliance training helps to protect this practice. It also helps employees avoid some obvious and less obvious mistakes.

Discover why HIPPA compliance training is so important every year.

New Employees May Have Been Missed HIPAA Compliance Training
Many new employees occur during the growth period to help address these shortcomings. That means things may be busy in the office. It’s easy to skip steps in installing new employees under those conditions.

If HIPAA compliance training only occurs during onboarding, new employees are never trained. It can be a disaster if they unknowingly break the patient’s confidentiality.

It should also be noted that inadequate training is one of the five primary reasons new employees jump ship in the first six months.

Annual compliance training for all employees means that, sooner or later, everyone gets speed.

Changing the EMR Software
The American Recovery and Reinvestment Act of 2009 mandates that practices that serve Medicare and Medicaid patients begin to apply electronic medical records.

Let’s say you have used EMR software that you do not like and decided to switch to Raintree. No matter how sophisticated, no software can automate every nuance of HIPAA rules. Equally important, it takes time for software developers to pursue changes to regulatory interpretations.

Compliance training allows employees to make good decisions about data handling in the system. It also allows them to manually adjust the nuances of non-programmed software to automate.

Avoiding Data Violation
There is an entire HIPAA section devoted to measuring data security.

Moreover, the Health Service and Humanitarian Service takes the violations seriously. One company paid HHS $ 5.5 million after a series of data breaches.

Some security occurs at the network and system level. The rest takes place on an individual level.

For example, employees may need to bring in devices that contain sensitive information off-site. Notebook computers, tablets, and flash drives often contain such information. If the device lacks encryption or is left unattended, this is a brief step for data breach.

HIPAA compliance training periodically ensures that employees are up to the proper handling of portable devices.

Separate Mind
Annual HIPAA compliance training is a simple way to avoid many expensive problems.

This positions the employee to better handle the EMR system as guidance on regulation develops. This reduces the likelihood of accidental data breaches by encouraging home-based best practices. It also serves as an unsafe practice if the onboarding process is incomplete.

If employee training suffers from billing wetting too much time, check out our article about the benefits of outsourcing your bills.

Car insurance bundle How it affects premiums

Car insurance bundle How it affects premiums

Some companies simply do not offer bundling options because this is not a mainstream idea. Your best bet is to look for a big name in the industry, which often offers many options in terms of multi-policy and multi-car insurance. Most online car insurance estimator tools can only calculate the price of one type of insurance only. There are also some of them that calculate multi-car insurance; This means the tool works to calculate only the auto insurance estimates that are both bundled and stand-alone. In other words, such car insurance calculators can not predict the exact price if you plan on incorporating coverage policies for cars and other types of assets such as property. Car insurance bundle How it affects premiums
Official sites of some insurance companies even have a better option that lets you look at auto insurance estimates either as part of a package package or stand-alone policy. This feature, however, is not available from many companies. An independent agent is the best car insurance estimator you can get. This person not only counts, but compares and advises. You can choose to speak with a captive or independent agent to gain a better understanding of how to package car insurance and how it affects premiums.

Car insurance bundle How it affects premiums

In this case, a captive agent may try to persuade you to purchase a package package simply. This agent works for the company and tries to make as many sales as possible. An independent agent is a better choice because this person works for customers and tries to find the best coverage policy for your needs. Both types of agents should be able to tell your car insurance forecasts exactly whether you are bundling it with other coverage policies or not. Another big difference is that independent agents can compare prices between various companies objectively without trying to convince you to buy from a particular company. If you can not find the right car insurance calculator for your needs online, an independent agent is your best choice. In fact, an independent broker is not only a reliable car insurance estimator, but this person can be a consultant for your needs as well.

Discounts for Multi Car Policy Multi-car policy is one of the most common discounts available from all car insurance companies. If you have two or more vehicles, and you have them insured by one insurance company, this discount is automatically applied. That means you bundle car insurance for two or more vehicles. As mentioned above, some online car insurance estimators have such features, so you may not need to ask for help from an independent professional agent to do the calculations. Regardless of the discount, it is unlikely that car insurance estimates for multi-car policies will be cheaper than the one-vehicle tariff. Eligibility requirements depend entirely on company decisions, but cars should normally be owned by the same household.

Multi-Policy Discount The easiest way to get a discount is to move all policies with just one insurance company. This lets you manage your monthly premium bill more efficiently because you only have to deal with one insurance company. Among all the discounts given, multi-policy is probably the biggest and best you can get from an insurance company. Keep in mind that only a few big companies have such features, but you still have to compare the scope and price to get the most out of your circumstances. A simple online car insurance estimate would not be able to predict the amount correctly because this bundle type only involves too many variables in the calculation. The insurance agent can provide accurate car insurance estimates, in this case, so you want to consider working with it.

Conclusions If you combine car insurance with other types of coverage for other assets, you get all the benefits of multi-car or multi-policy discounts and the ease of handling everything handled by a single insurance company. For this particular situation, it might be better if you ask for help from an independent agent rather than an online car insurance calculator to predict the actual premium rate you need to pay. Estimated auto insurance calculated by the representative will be more accurate; Such agents will even compare prices among many companies Car insurance bundle How it affects premiums

Virginia Home Insurance – Providing the Most Efficient Coverage in Household

Virginia Home Insurance – Providing the Most Efficient Coverage in Household

Homes are considered the most important and primary asset for every individual because, in most cases, the house is actually like a dream translation come true. Since this is the most valuable issue for any homeowner, they are always trying to cover up risk factors through proper and structured insurance policies, which may consist of all the relevant materials for good home insurance coverage. Virginia Household Insurance produces the most efficient insurance policies made for available homes, covering almost any kind of problem and can be the most efficient and well-structured service on this particular issue.
Features of Home Insurance

Virginia Home Insurance – Providing the Most Efficient Coverage in Household

A well-prepared home insurance policy on Springfield VA Home Insurance is used to address all relevant issues that may occur with the home, and provide the most efficient coverage of potential losses. It should be mentioned that good houses should have special care, so they need to be protected by efficient insurance, capable of providing the most reliable and reliable service that benefits the owner in many ways, such as;

? Benefits of Cost Reimbursement: This is a unique option of Virginia House Insurance, where all replacement costs are covered and in case of total damage to the entire property; full rebuilding costs, even though costs exceed the limits of insurance policies, covered by insurance companies. The most interesting part of this coverage is; they do not account for any depreciation expense of furniture, equipment, clothing or other ownership, on the contrary, to reimburse the price of such items.

? Wide Coverage: The entire coverage of the insurance policy is extensive and always strives to provide the best coverage in the event of destruction or damage to bank documents, renegotiations, personal track records (both physical and digital), land restoration and more. There is complete insurance coverage, available for any kind of loss, due to natural disasters or any other reason, which is an additional benefit for getting homes covered by a planned home insurance policy.

? Cash Settlement: The uniqueness of a home insurance policy from Springfield VA Insurance House is; If the insurance company does not want to rebuild the house, after a complete loss, he may enjoy the benefits of a cash settlement, which is limited to the amount of policy covered. Virginia Home Insurance – Providing the Most Efficient Coverage in Household

Rent Property Insurance: It is often found that homeowners rent out the property to others and in such situations can take the decision to insure the house, with a structured and effective insurance policy, which might be helpful in getting the coverage of the loss, if it occurs. In this type of insurance company insurance, the owner in question will have the option of obtaining the scope of the structure only and not for other household items or other home contents.

Every homeowner is sufficiently obsessed with his main asset and always does his best to protect his property and its value with structured and planned insurance, which will greatly assist in obtaining proper coverage in the event of a loss. With Home Insurance Virginia and Home Insurance Springfield VA; insurance companies can get full loss coverage.

LED cooling technology and cooling materials

LED cooling technology and cooling materials

Heat dissipation is a major factor affecting the intensity of LED lighting. Heat sink can solve the problem of heat dissipation of low illumination LED lamps. A heat sink can not solve the 75W or 100W LED lighting cooling problem.
In order to achieve the desired illumination intensity, active cooling technology must be used to solve the heat released by the LED lamp assembly. Some active cooling solutions such as fan life are not high for LED lamps. In order to provide a practical active cooling solution for high brightness LED lamps, the heat dissipation technology must be low energy consumption; and can be applied to small lamps; its life is similar to or higher than the light source.

LED cooling technology and cooling materials

Cooling method

Generally speaking, in accordance with the way from the radiator to take away the heat, the radiator can be divided into active cooling and passive cooling. The so-called passive heat, is through the heat sink heat source LED light source naturally distributed to the air, the cooling effect is proportional to the size of the heat sink, but because it is naturally distributed heat, the effect of course greatly reduced, often used in those space No demand for the equipment, or for the heat of the parts of the heat dissipation, such as some popular motherboard in the North Bridge also take a passive cooling, the vast majority of take the initiative to heat, active cooling is through the fan and other cooling equipment forced The heat will be sent out of the heat sink, which is characterized by high thermal efficiency, and equipment, small size.

Active cooling, subdivided from the way heat can be divided into air-cooled heat, cooling heat, heat pipe cooling, semiconductor refrigeration, chemical refrigeration and so on. LED cooling technology and cooling materials

Air-cooled air cooling is the most common way of cooling, in comparison, is also cheaper way. Air cooling is essentially a fan that takes away the heat absorbed by the radiator. With the price is relatively low, easy installation and so on. But the environmental dependence is relatively high, such as the temperature rise and overclocking its thermal performance will be greatly affected.

Liquid cool

Liquid cooling heat is driven by the liquid in the pump driven by the heat to take away the radiator, compared with the air-cooled, with a quiet, cooling stability, the advantages of small dependence on the environment and so on. The price of liquid cooling is relatively high, and the installation is also relatively cumbersome. At the same time as installed in accordance with the instructions to install the instructions in order to get the best cooling effect. For cost and ease of use considerations, liquid cooling heat is usually used as a heat-conducting liquid, so liquid-cooled radiators are often referred to as water-cooled radiators.

Heat pipe

The heat pipe is a kind of heat transfer element which makes full use of the heat conduction principle and the rapid heat transfer property of the refrigerant. It conveys heat by evaporation and condensation of the liquid in the fully enclosed vacuum tube, has extremely high thermal conductivity, good isothermal The heat transfer area on both sides of the hot and cold can be arbitrarily changed, can be a long distance heat transfer, can control the temperature and a series of advantages, and heat pipe composed of heat exchanger with high heat transfer efficiency, compact structure, advantage. Its thermal conductivity has far exceeded the thermal conductivity of any known metal. LED cooling technology and cooling materials

Improve Your Health with Asparagus

Improve Your Health with Asparagus

The name Asparagus comes from Ancient Greek and Roman, and its name in English evolved from “sperage” to “church grass”, and then returned to its original name. A sleek green trunk with a “boiled” tip gives you a great health boost.
Asparagus contains compounds that can help fight birth defects, heart disease, cancer, sustains healthy skin and strengthens your immune system.

 

Charged with Folate One of the most important medical discoveries of the 20th century is that the incidence of birth defects of the brain and umbilical cords (called neural tube defects), can be reduced by half if women of childbearing age get 400 micrograms of folate a day

Asparagus is charged with folate, vitamin B is essential for growing cells. The sting asparagus sprite contains 110 micro grams of folate, about 28% of the important daily value. (DV) If you are pregnant, you may want to enjoy the double dish of the green spear.

Pregnant women need 600 grams of micro every day, and women who breastfeed require 500 micrograms of grams, according to the National Institutes of Health.

Apart from the health benefits for pregnant women, folate also fights heart disease in anyone. Folate can act as a flood gate, controlling the amount of homocyctine, which is in the bloodstream. Homocyctine is an amino acid that seems to damage the lining of the arteries.) When your folate levels fall, your homocysteine ​​levels increase, which can cause damage to the arteries, supply blood to your heart and brain.

Research suggests a possible link between folate intake, homocyctine, and risk of cognitive problems, especially signs of Alzheimer’s disease.

One study in a large group of people found that their risk of developing Alzheimer’s had doubled if they had high homocysteine ​​levels.

The amount of folate in your diet is also associated with lower cancer risk. Studies have shown that people with the highest amount of folate in their blood are the least likely to develop colon cancer. Asparagus offers strong protection against cancer. It contains a number of compounds that are basically a cancer-causing double team before they endanger it.

Another protective compound in asparagus is glutathione, one of the most powerful antioxidants. It helps neutralize free radicals, responsible for the development of cancer. In an analysis of 38 vegetables, freshly cooked asparagus was ranked first because of its glutathione content.

About the author: Adrian Joele became interested in nutrition and weight management while she was in touch with nutritional supplement companies. Since 2008 he wrote several articles on nutrition and weight loss and gained expert status with Ezine Articles.com. He has been involved in nutrition and weight management for over 12 years and he loves to share his knowledge with anyone who can take advantage of it. Get a free report on nutrition and tips for healthy living, Improve Your Health with Asparagus  Improve Your Health with Asparagus

5 Smart Promotional Strategies for Your Legal Website

 

Busses and benches have their time, but now the internet is the best place to reach potential clients. What promotion websites can you use to get your website?

Legal marketers face many issues, but your online presence can solve them.

This article will give you strategies to expand the reach of your legal website. Once you get more traffic, you can start converting those leads into paying clients.

Take a look at your current marketing strategy, and let’s get into improvements.

Mobile Optimization
So many companies optimize their websites for mobile users. They’ll go to another website if yours is not optimized.

Create a responsive design for your website. That will analyze what device the visitor is using and adjust the layout accordingly.

Google favors websites that take usability into consideration. Proper mobile optimization improves your SEO scores.

Content Marketing
If you’ve read an informative blog, you’re benefitting from content marketing.

Unlike invasive, annoying advertisements, content marketing focuses on providing value to the consumer. With informative blogs, you can create a helpful reputation with potential clients.

Content marketing also improves your SEO scores by building links and keywords.

Content marketing is over 60% less expensive than other promotional strategies. Plus, it generates three times the leads.

Overall, it provides valuable information and directs them towards your legal site. That’ll generate more leads than pestering them with ads.

Social Media
Social media is vital to spreading your online presence. You’ve nailed down your audience, so research which social media outlets they use.

The legal industry can confuse the average person. Social media is a great way to answer their questions with valuable information.

This also gives you an outlet to share great experiences with your law firm.

You want to engage people. Consider asking for their opinions on hot button topics related to your services.

Be Accessible
In the era of everything online and on-demand, clients want 24/7 access to you. If they’re looking at your website or social media, they want you to answer their questions right away.

One of the best promotional strategies is referrals. Provide a website experience your clients will happily refer.

For example, industry leader Babcock Partners has a live chat function on their website. If clients have questions, Babcock Partners can answer immediately.

Automated Promotional Strategies
Your marketing team should not waste their time sending out hundreds of emails. Automate your marketing process anywhere you can.

Many services exist to send out emails automatically. That way, leads get a prompt welcoming email when they sign up for your email list.

You can also program automated social media posts. Your team can spend more time replying to comments than posting.

Pulling it All Together
Promoting your legal website involves a complete presence on the internet.

You can not just blast people with ads and expect traffic. With tactics like a social media presence and content marketing, you can generate organic traffic to your website.

Have you used any of these strategies? Which ones perform the best?

Leave a comment to let us know!

Leave it to the Pros and Hire a Roofing Contractor

 

Your roof is your protection. It keeps moisture out of your home. It insulates your home and keeps the heat in. Your roof is something you might not think about it’s leaking around your ears.

But your roof is more important than you might think. And if you want to keep your house intact, you need to take care of your roof.

Sometimes taking care of your roof means replacing it altogether. And replacing your roof means you need to hire a roofing contractor.

But going about hiring a roofing contractor might seem like a daunting task, especially if you’ve never done it before.

But it’s really not as hard or daunting as it might at first seem.

So, let’s look at several tips on how to find a roofing contractor.

1. Roofing Contractors Boise: Ask “Are They Licensed?”
In the state of Idaho, it’s illegal to work as Idaho Contractor’s Board, a division of the state of Idaho.

This may seem like common sense, but hucksters exist. And you do not want to be fooled by an illegitimate source.

If you want to make sure that your roof will stand and be up to code, get a licensed roofing contractor.

2. Ask For Their Resume
If you have a business, you would not hire somebody without asking for a resume or at least a list of references.

Your house is like your personal business. And to keep your assets safe, when you hire somebody to re-do your roof or roof your new house, you want to know they’ve done good work in the past.

So, ask for homeowner references. Some homeowners are willing to tell you about the contractors they hired. Follow up with these people to find out how their experience stood up.

Were they satisfied with the work? Did the contractor act like a team player and keep the client’s needs in mind the whole time? Were they communicative?

3. Ask About A Roof Warranty
You want someone who will bet their work on a warranty. Backing your work with a guarantee like that spells confidence.

A roof warranty is typically good for one year. But you can sometimes swing a better warranty with some roof contractors.

Also, be aware that there may be two different warranties. The materials warranty and the roofer’s warranty. Make sure you ask about both.

4. Ask If They Have Insurance
If your roofing contractor has a license, you are likely to have at least property damage insurance. This is a requirement of a roofing contractor licensing in Idaho.

But you still want to make sure the insurance has not lapsed. Ask to see their proof of insurance. You want your house to be safe against damage from the roofers.

Conclusion:

Now that you have a few things to ask when interviewing roofing contractors in your area, you can safely make your choice.

Make it a priority to hire the very best in the business. Protect your house and protect your investments.